The Beta Blog

β

Beta (/ˈbādə/) is a climbing term that designates information on how to ascend a climbing route.  The term is attributed to Texan climber Jack Mileski who recorded climbers ascending routes on Betamax tape and then shared the videos with other climbers.

The Beta Blog is just that. A gathering of information and guidance to assist marketers through their routes.

The Linear TV 2023 Viewership Report

The data is in. We’ve scoured the sources and crunched the numbers to provide valuable insights on last year’s viewership numbers across Traditional Linear TV Channels and Programs. Let’s explore which channels and programs are up, down, and flat in this week’s latest addition to The Beta Blog...

The Evolution of Web3 and its Impact on Advertisers

The emergence of Web3 has sparked a new era of possibilities and opportunities. As Web3 continues to gain traction, it is imperative for businesses to stay ahead of the curve by implementing cutting-edge marketing strategies that resonate with the decentralized ecosystem. In this latest addition to The Beta Blog, we examine the development of Web3 and unveil strategies to help...

Facebook Link History Rollout

In the ever-changing sphere of digital advertising, keeping pace with technological advances is crucial.  Fresh off the press, Facebook launched a unique feature.  It’s called Facebook Link History, and it might just change how advertisers use data for focused ad campaigns. Let’s explore what exactly Facebook Link History is and how it impacts the digital advertising space...