The Beta Blog
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Beta (/ˈbādə/) is a climbing term that designates information on how to ascend a climbing route. The term is attributed to Texan climber Jack Mileski who recorded climbers ascending routes on Betamax tape and then shared the videos with other climbers.
The Beta Blog is just that. A gathering of information and guidance to assist marketers through their routes.
Web developers and search engine optimizers are on the edge of their seats following Google’s latest announcement involving two substantial updates to their algorithms. In this latest addition to The Beta Blog we’ll unpack exactly what’s changing and how to avoid negative impacts to your website and search engine rankings...
Originating in the mid-2010s, and exploding in growth during the 2020s, the FAST Channel model has been changing the way we watch streaming and linear TV. From cable subscription services to on demand subscription based streaming platforms, FAST has emerged to complete the full circle back to linear TV. In this latest addition to The Beta Blog we will break down everything you...
Experiential Marketing has become an effective marketing channel for brand strategy, aiming to create memorable and immersive experiences for consumers. In 2022, hundreds of brands took this concept to new heights, delivering event-based campaigns that engaged audiences in unique and creative ways. Each year, innovation and imagination seem to climb to a whole new level, and...
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