Web developers and search engine optimizers are on the edge of their seats following Google’s latest announcement involving two substantial updates to their algorithms. In this latest addition to The Beta Blog we’ll unpack exactly what’s changing and how to avoid negative impacts to your website and search engine rankings.
Unpacking the March 2024 Google Core Update Read More »
Originating in the mid-2010s, and exploding in growth during the 2020s, the FAST Channel model has been changing the way we watch streaming and linear TV. From cable subscription services to on demand subscription based streaming platforms, FAST has emerged to complete the full circle back to linear TV. In this latest addition to The Beta Blog we will break down everything you need to know about the FAST services and channels.
Exploring FAST Channels and Advertising Trends Read More »
Experiential Marketing has become an effective marketing channel for brand strategy, aiming to create memorable and immersive experiences for consumers. In 2022, hundreds of brands took this concept to new heights, delivering event-based campaigns that engaged audiences in unique and creative ways. Each year, innovation and imagination seem to climb to a whole new level, and we’re picking out our favorite campaigns from 2022.
The Best Experiential Marketing Campaigns of 2022 Read More »
The data is in. We’ve scoured the sources and crunched the numbers to provide valuable insights on last year’s viewership numbers across Traditional Linear TV Channels and Programs. Let’s explore which channels and programs are up, down, and flat in this week’s latest addition to The Beta Blog.
The Linear TV 2023 Viewership Report Read More »
The emergence of Web3 has sparked a new era of possibilities and opportunities. As Web3 continues to gain traction, it is imperative for businesses to stay ahead of the curve by implementing cutting-edge marketing strategies that resonate with the decentralized ecosystem. In this latest addition to The Beta Blog, we examine the development of Web3 and unveil strategies to help businesses adapt to this changing environment.
The Evolution of Web3 and its Impact on Advertisers Read More »
In the ever-changing sphere of digital advertising, keeping pace with technological advances is crucial. Fresh off the press, Facebook launched a unique feature. It’s called Facebook Link History, and it might just change how advertisers use data for focused ad campaigns. Let’s explore what exactly Facebook Link History is and how it impacts the digital advertising space, plus the several benefits it may provide advertisers and its users.
Facebook Link History Rollout Read More »